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Recently, we finalised the acquisition - through our newly formed entity Sammontana North America – of La Rocca Creative Cakes, a Canadian company founded by the Givens family, based in Toronto and operating in the retail in-store bakery channel. Established 40 years ago, the company, with a production bakery dedicated to cakes, desserts and frozen pastries, distributes its products in Canada and the United States.
The agreement marks an important step for the growth strategy we announced with the new Sammontana Italia Group. The integration of La Rocca will be complementary and synergistic both in terms of sales channels and product assortment to Bindi, which is already present in the North American market, primarily in the food service channel and thus strengthening the Group’s presence in Canada and the United States within the in-store bakery segment.
“At the beginning of the year, we set ambitious goals for growth and international expansion, and the acquisition of La Rocca Creative Cakes is a significant step toward achieving these objectives. Furthermore, the brand aligns closely with us in both values and business practices - key considerations for our Group when choosing new partners,” stated Alessandro Angelon, CEO of Sammontana Italia. “La Rocca is not only an established leader in the premium dessert market, but it also shares our deep-rooted commitment to high-quality ingredients, craftsmanship, and Italian-inspired pastry excellence and know-how. We are therefore confident that our combined strengths will deliver excellent results.”
The La Rocca name embodies a legacy of craftsmanship, Italian traditions and passion for premium desserts. Founded by Lina Givens and Harvey Easson, together with their sons, Marty and Michael, the company has grown to become one of Canada’s largest producers of premium desserts. For the past 25 years, Michael Givens has led La Rocca through a period of significant expansion, maintaining the highest standards of quality and innovation. The brand produces over 120,000 premium cakes each week on average, supplying leading retail stores across North America.
Michael Givens, President & CEO of La Rocca, will continue to lead La Rocca as it enters this exciting new phase. “Joining forces with Sammontana Italia marks an incredible opportunity for La Rocca,” said Givens. “With our shared passion for premium desserts and commitment to excellence, we look forward to unlocking new growth opportunities and delivering even more exceptional products to our customers.”
We Are Sammontana Italia. Our journey began with a family-owned gelato bar and has evolved over time, merging with other entrepreneurial and family stories to become a leading group in frozen pastries, baked goods, and Italian-style gelato.
With the support of a fund that believes in this mission, we aim to bring products to the world that meet diverse nutritional needs throughout the day. We produce and market renowned brands including Sammontana Gelati all’Italiana, Tre Marie, Bindi, Il Pasticcere, Forno d’Asolo, La Donatella, Bonchef, Mongelo, and Gelpat.